Amy Koczera: Strategic Writer & Storyteller

Tag: blog

  • The Bite Back: Journalism is dying.

    The Bite Back: Journalism is dying.

    The internet is drowning in content. Scroll for long enough, and you’ll find everything from breaking news to AI-generated memes to yet another GRWM Instagram reel. Before I even notice who posted it, I notice what they posted. That’s the power of content today—it has the chance to grab my attention before I even see who created it and before I can even decide if I want to engage.

    The traditional newsroom, as we knew it 20 or 30 years ago, is barely recognizable today. Shrinking budgets, mass layoffs, and the rise of social media have completely reshaped how news is produced and consumed. AI churns out articles in seconds, influencers break stories before major outlets, and trust in the media is at an all-time low. It’s easy to say that journalism is on life support, but it hasn’t really died—it’s just moved beyond the control of the newsroom.

    On social media, we’re flooded with endless content, and it’s made it harder than ever to determine what truly matters. With personalized algorithms curating our feeds, no two people see the same news—leaving us to navigate a fragmented media and information landscape.

    Read the full blog post on the Bite Back on Substack.

  • The Bite Back: Navigating a new era of journalism

    The Bite Back: Navigating a new era of journalism

    Journalism, marketing, and social media are changing the way we consume information. For former journalists navigating life after news—you’ve probably felt the impact of this media transformation on your career, your creativity, and maybe even your identity. Maybe you’ve been impacted by layoffs or burnout. Maybe you’re trying to leave the industry or make a change in your professional life.

    That’s where I found myself four years ago, when I broke my contract in TV news and quit the journalism industry. Having graduated with my broadcast journalism degree just one year earlier, I started to think about what my new career in tech sales would look like…and I’d be lying if I said I was particularly excited about it.

    The pros of leaving news completely outweighed the cons. Double the salary, normal work hours, flexible vacation time, holidays off, a work from home job in the spring of 2021 – it was a dream. But leaving behind the newsroom and the career I’d been dreaming of for over a decade broke my heart. I felt like a failure, like I was taking the easy way out. I thought I didn’t have what it takes to be a real journalist.

    Read the full blog post on the Bite Back on Substack.